Oops!

I deal with this kind of stuff every day. Everyone, and I mean everyone, expects that because you are in PR and communications you will never, ever, ever, EVER make a mistake. And my response is always, "that's an expectation that I cannot meet, so you are automatically setting me up to fail." It's true. We're all human. We make mistakes. No matter how many times I look at a brochure, news release, email, catalog, etc., along with three or four people in my office, it sometimes happens. Plain and simple. We're all human.

And it happened at the University of Texas.



I'm not gonna lie. It's embarrassing when it happens. But it just goes to show that it happens. And all you can do is apologize, fix the problem, and move on. After all, it's really not the end of the world. I promise.